The ‘Big Thank You’ campaign

People of Leeds are being encouraged to thank their winter hero this or previous winters

The ‘Big Thank You’ campaign

We know that there are so many people out there that help people in Leeds stay well and help keep the city going throughout winter, now we want to say a big thanks to the city’s winter heroes. We’ve launched the ‘Big Thank You’ alongside the Yorkshire Evening Post, it gives people a chance to say their thanks to anyone they think deserves one. We will also be encouraging people to be winter heroes this year by taking simple steps to look after themselves, their loved ones and any vulnerable neighbours.

The campaign has two sides to it:

  • The Big Thank You.. To Our Winter Heroes – this celebrates people, teams and services across Leeds that make a difference during winter. Examples might include people that loaned their 4×4 vehicles to support community nursing staff, services that pulled together to deliver great support and volunteers that checked in on the elderly over winter. People can choose to thank their neighbour, a carer or a colleagues – anyone who they feel deserves that recognition because of the help they provided this or previous winters. People will be able to do this by visiting the following website where they will be able to post their thank you or upload a video. This will then encourage them to become a Winter Hero…
  • Be A Winter Hero – raising awareness on becoming a Winter Hero this year through easy-to-adopt tips for what people can do to help others and reduce the strain on services. Examples might include people looking after themselves (eg getting a flu jab), look after a neighbour (e.g. picking up a prescription / shopping) or being prepared (eg keeping an eye out on the weather) and individuals will be able to share this on Big Thank You website

The campaign is a partnership approach involving the city’s NHS organisations, Leeds City Council, West Yorkshire Police (Leeds District), British Transport Police and community and voluntary organisations who are recognising the dedication and hard work that staff do every year to help people through winter.

Materials for the campaign

Get involved with the campaign and share with work colleagues, friends, family and people within your community. We have put together the following resources which you can use and if you would like printed materials, please email our communications team at

Generic materials 

A3 posters:


  • A5 flyer – with the ‘Big Thank You’ and ‘Winter Hero’ message



  • A1 noticeboard – with the ‘Big Thank You’ and ‘Winter Hero’ message

Social media – to download these, click on the graphic and then right click to save / copy the image:

  • Big Thank You – Facebook
  • Big Thank You – Twitter
  • Say A Big Thank You – Facebook
  • Say A Big Thank You – Twitter
  • Winter Hero – Facebook
  • Winter Hero – Twitter
  • Big Thank You – Facebook header
  • Big Thank You – Twitter header

Internal bulletins


The ‘Big Thank You’

Be A Winter Hero

Say a ‘Big Thank You’