Seriously resistant

Campaign to raise awareness of antibiotics resistance with members of the public in Leeds.

Seriously resistant graphic warning that paper cuts could become deadly by 2050

Antibiotic resistance

Antibiotic resistance is one of the biggest threat to health, it’s estimated that antibiotics resistant superbugs will kill more than cancer by 2050. This is driven by overusing antibiotics and prescribing them inappropriately. We’ve seen recent examples of how antibiotic resistance can cause health complications such as an outbreak of ‘super gonorrhoea in Leeds:

In recent media coverage by BBC Health News, it has been estimated that superbugs will kill every three seconds. BBC Panorama undertook a documentary on antibiotic crisis, which highlighted the growing concern on antibiotic resistance, as it has been estimated that it could potentially cause 80,000 deaths in the UK over the next 20 years.

What is the campaign about?

To raise awareness of antibiotics resistance with members of the public in Leeds, and the campaign is delivered in partnership with the local NHS and Leeds City Council.

As part of the campaign we’ve introduced the seriously resistant website, which includes a quiz as well as useful information about antibiotics resistance.

To help promote the campaign, you can download the campaign resources from the seriously resistant website which includes:

  • Video clips
  • Posters
  • Graphics
  • Animations

Trinity Vision also produced some video clips with students from Leeds Trinity University for the Seriously campaign

Seriously – if you’re given antibiotics please complete the course and don’t be like Zombie Dave…

Seriously – finish what you started…

Seriously – if you’re given antibiotics it’s important that you complete the course

Seriously – time to be serious about antibiotics

Seriously – launch event at Briggate in Leeds