Antibiotics – Awareness Campaign

Lead: Leeds North

Area: Leeds North, Leeds South & East, Leeds West

Period: 1st Jan 2014 - 31st Mar 2014

NHS Leeds North CCG is leading on a citywide initiative to encourage people to only use antibiotics when needed and educate around the use of antibiotics.

Certain population groups within Leeds have a tendency to request antibiotics more than other areas for general illnesses such as coughs, colds and sore throats. Taking up valuable time and also resulting in unnecessary prescriptions which will lead to resistance to antibiotics when they are needed most.

It is important for us to understand why these groups request antibiotics and how best to educate around the appropriate use of antibiotics and raise awareness of antibiotics resistance. Information will be analysed and a marketing campaign will be co-produced with members of the public.

The aim of the engagement is to involve patients, carers and the wider public to identify from patients, carers and service users their ideas and feedback in response to the following key questions

We need to understand:

  • Why people request antibiotics for coughs, colds and sore throats
  • Why GPs prescribe antibiotics for coughs, colds and sore throats
  • What people understand about antibiotic resistance
  • How best to educate people around the use of antibiotics
  • How best to persuade people to use the pharmacy

This consultation has now closed and was led by NHS Leeds North CCG, for information on the final report visit the CCGs website.

This consultation ran between: 01/01/2014 – 31/03/2014