Antibiotics Awareness Campaign

Lead: Leeds North

Area: Leeds North, Leeds South & East, Leeds West

Period: 1st Jan 2014 - 31st Mar 2014

NHS Leeds North CCG is leading on a citywide initiative to encourage people to only use antibiotics when needed and educate around the use of antibiotics.

Certain population groups within Leeds have a tendency to request antibiotics more than other areas. This is for general illnesses such as coughs, colds and sore throats. This can take up valuable time and also result in unnecessary prescriptions. This can lead to resistance to antibiotics when they are needed most.

It is important for us to understand why these groups request antibiotics. It is also important to understand how best to educate on appropriate use and raise awareness of antibiotic resistance. We will co-produce a marketing campaign with members of the public.

The aim of the engagement is to involve patients, carers, and the wider public to share their ideas and feedback in response to the following key questions:

  • Why people request antibiotics for coughs, colds, and sore throats.
  • Why GPs prescribe antibiotics for coughs, colds, and sore throats.
  • What people understand about antibiotic resistance.
  • How best to educate people about the use of antibiotics.
  • How best to persuade people to use the pharmacy.