Throughout the COVID19 pandemic, members of the communications team worked on the promotion and publicising of MindMate – an online mental health resource for young people. During the lockdown the team were able to produce a comprehensive set of materials, across several different platforms and channels.
Working closely with the wider team throughout, they communicated this with commissioners at every change and re-iteration of the plan to assure input at every level. In a bid to add an even more relatable feel to some of the messages, they also sought out opportunities to use real stories to deliver key messages. Despite conflicting and constantly changing priorities the team worked tirelessly to produce several iterations of information, with multiple versions being produced during a time when workload was at its most intense.
Jess Evans, Commissioning and Performance manager, Mental Health at NHS Leeds CCG said, “Calls and contacts to the Teen Connect service have increased 3 fold, which I believe is down to the clear and consistent communications that came from the hard work of the comms team.
“The June MindMate website dashboard showed a significant number of visits to the MindMate website. The number of website views are up by 111% and these visitors are spending much more time on the various pages, which ultimately means more people getting the information they need when they need it. We would not have been able to achieve this without the efforts of our colleagues in comms.
“Their non digital work was also crucial, ensuring that some of the most vulnerable children and young people in Leeds received wellbeing packs with information they may not have otherwise had access to.”